Everyone uses social media. The use of social media has hyped during the lockdown days. Equally, cyber-attacks against social media platforms have increased. Hackers are finding new ways to launch attacks. They use modern technology and strategies to trap the users. Hackers target social media because of its huge user bases. New findings are coming out that social media attacks can get hold of a user’s contacts, locations and even business activities. This means that no one is safe in social media. Information’s don’t have much security in these platforms.
As per the reports, around 22% of social media users have encountered security issues. A few months back, the malicious pony botnet has affected Facebook, Yahoo and Google. The botnet leaked around 2 million login credentials of the users. The survey took by Facebook reveals that in the 50 million active users of Facebook, half of them are fake accounts and are used to perform malicious activities.
Back in 2014, there occurred a ‘fake flag’ attack which deceived the social media users to disclose their own personal information and authentication credentials.
Businesses depending on social media platforms are likely to face ‘reconnaissance’ attacks either directly or by any third party groups to leverage the data and sensitive information of the enterprise.
In today’s society, social media is the key platform of marketing for many businesses. So once the business account gets compromised it causes severe damage to the integrity and reputation of the business. There are also possibilities of a financial loss. For this it is very crucial to safeguard the business accounts from cyber-attacks.
Let us look into some of the effective ways to protect your business account:
- Select a strong password
The initial step towards protecting your social media account is to set up a strong and authentic password. Provide a password which can’t be guessed easily. It should contain letters, numbers and symbols. It must not be complicated that you can’t keep it in mind. Never create password related to your life and make sure that you give different password to different social media accounts.
- Change your password regularly
It is preferable to change your passwords at regular intervals mainly for business account. When an employee leaves your organization, change the password. We can’t expect everyone to be loyal every time. Whenever there is a change in password, communicate it with the other staffs.
- Use two factor authentication
This is the safest way to secure a social media account. Employess can only login, if they get the 6 digit PIN sent to the owner of the account via text message or email. Whenever you login from a new device, the authentication password is required.
- Have a regular inspection about who has access of the accounts.
As the owner of the business account, you must always check who is accessing the account and what his activities in his account. Limit the numbers of people accessing your account. Minimum 2 people should know your password because if one has to leave, unfortunately the work will be at stake and the password will remain unknown.
- Always keep your information offline.
Instead of keeping information opens for the hackers, just log out of your account once you are done. Never save the password for business account. Enter the username and password manually for login.
- Create a separate email address for business social media management.
By using a separate email for social media accounts, you can prevent the hackers from gaining access to others sensitive information. Never provide personal email accounts as login credential. These may affect your personal information.
- Be cautious about public wireless connection.
Never connect your business account to an open public network. There is free Wi-Fi available at public places like hotels, parks, pubs, and airports etc. where they are not protected with passwords. Some networks can be a trap and when connected, your device and account will get infected by malware.
- Social media security in mobile devices
When it comes to mobile devices, you can save the password and does not need to keep on entering the username and password to login. But still, protect your phone with a security pin or password to prevent unauthorized use of social media accounts.